Put simply, your \u201cbrand\u201d is what your prospect thinks of when he or she hears your brand name. It\u2019s everything the public thinks it knows about your name brand offering\u2014both factual (e.g. It comes in a robin\u2019s-egg-blue box), and emotional (e.g. It\u2019s romantic). Your brand name exists objectively; people can see it. It\u2019s fixed. But your brand exists only in someone\u2019s mind.<\/p>– Jeremy McLaughlin, Forbes Magazine<\/cite><\/blockquote>\n\n\n\n Your organization’s brand is a vital part of an overall strategy. It declares who and what your organization stands for, and must be consistently expressed through:<\/p>\n\n\n\n Consistent branding promises that your actions are aligned with your values. The trust you build and the reputation you have is based on how well you keep this promise, and directly impacts the success of your organization:<\/p>\n\n\n\n If your brand is unreliable – e.g., your messaging is inconsistent or unclear – or if your brand doesn’t appear to uphold your values, that’s when it starts to feel inauthentic, or even deceptive. And it’s hard to recover from that loss of trust.<\/p>\n\n\n\n To fulfill your mission and remain sustainable, a well-designed brand is critical. You want to be known, not invisible. Top of mind, not forgotten. Living in the hearts and minds of your community so that funding flows, and partners and talented people want to work with you.<\/p>\n\n\n\n If you want to explore how to build a brand and create consistent messaging, sign up for a free consultation<\/a> so that we can talk through where you are and how I might be able to help.<\/p>\n","protected":false},"excerpt":{"rendered":"![\"Design](\"https:\/\/gayleboyer.com\/files\/2021\/01\/brand-parody-1024x358.png\")